There is also a catchy slogan coined for the occasion, by none other than Jayalalitha herself: 'Naalai Namadhe, Naarpadhum Namadhe'. Rendered in English it means, 'The future is ours, 40 is ours' (referring to the 40 Lok Sabha seats in Tamil Nadu and Puduchery combined).
The by-elections to 18 assembly constituencies will decide if the ruling AIADMK remains in power or not.
'It is not a merger. It is a commercial agreement reached for self-interest,' he said.